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The product needed to communicate origin, ingredient quality and everyday usefulness at a glance while competing in a crowded international tea category without losing its distinctly African character.
A deep botanical palette, confident packaging hierarchy and warm lifestyle imagery connect the lemongrass product to its source. Retail, product and family-led scenes were shaped as one coherent brand world.
The result is a consistent visual system spanning the packaging family, lifestyle communication, retail environments and activation material—giving the range a clearer, more premium presence at every touchpoint.
A curated product presentation for King of Land Africa, bringing the lemongrass range into a consistent retail and lifestyle world. The selected work focuses on pack hierarchy, ingredient cues and confident shelf presence.
